Jun 12, 2024  
2021-2022 College Catalog 
    
2021-2022 College Catalog [ARCHIVED CATALOG]

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MKT 110 - Principles of Marketing


3 Credit(s)
The course covers the broad concept of marketing including product, distribution, promotion, and price decisions.  Subjects include the role of buyers and the social issues involved in the marketing process, along with environmental problems, issues, and the philosophy of marketing. Lecture Hours: 48 |

Note: Corresponds to college or university lower division coursework.







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