Sep 28, 2021  
2020-2021 College Catalog 
    
2020-2021 College Catalog [ARCHIVED CATALOG]

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MKT 131 - Social Media Marketing


3 Credit(s)
Course covers the planning and integration of social media into marketing initiatives.  Students will evaluate prior social media campaigns while learning how to define target and segment customers, set objectives and develop a social marketing plan to satisfy marketing objectives. Lecture Hours: 48 | Lab Hours: 0

Note: Corresponds to college or university lower division coursework.







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